在全球市场扩展创意运营：施罗德和拜德的案例研究
技术
- 功能应用 - 企业资产管理系统 (EAM)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 设备与机械
适用功能
- 产品研发
- 销售与市场营销
用例
- 机器翻译
- 时间敏感网络
服务
- 测试与认证
关于客户
施罗德是一家全球投资管理公司，代表其客户管理着超过 5000 亿美元的资产。该公司在 37 个不同地点设有办事处，在全球拥有 5,000 多名员工，其中营销团队约有 550 人。施罗德是一家多品牌企业，拥有复杂的品牌架构，为内部计划和部门创建和管理品牌活动，每个部门都需要自己独特的身份。该公司的分支机构团队仅由三人组成，负责管理所有品牌和创意运营、广告活动，并负责所有内部和外部代理活动。
挑战
施罗德是一家全球投资管理公司，拥有超过 5000 亿资产，在 30 多个国家/地区拥有 5,000 多名员工，在扩大和改进创意运营的同时确保品牌一致性方面面临着重大挑战。该公司的营销团队由 500 多人组成，他们需要一种解决方案，能够自动化和扩展创意资产的生产，而不仅仅是创意团队。这将使团队能够专注于更高价值的创意任务，同时满足营销团队的高要求。此外，施罗德需要一个能够集中并提高日常创意流程效率的解决方案——从简报和反馈轮到资产的最终签核。该公司还寻求通过模板模型优化和自动化其创意制作，从而实现创意团队之外的更多自给自足。
解决方案
施罗德在数字资产管理软件 Bynder 中找到了解决方案。 Bynder 使施罗德能够实现创意资产生产的自动化和规模化，使创意团队能够专注于更高价值的任务。该软件还有助于集中并提高日常创意流程的效率，从简报和反馈轮次到资产的最终签核。自 2019 年实施 Bynder 以来，Schroders 已吸引了 1000 多名用户，并在 Creative Workflow 中完成了 1200 多个项目。该软件还帮助施罗德开展了屡获殊荣的全球活动，并赢得了《投资周刊》的最佳社交媒体使用奖。 Bynder 的创意工作流程通过有效的简报、对收到的请求进行优先级排序、准确的预测以及确保工作的一致性和质量，改善了 Schroders 的运营。
运营影响
数量效益
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