Sanoma Gets the Big Picture With Klipfolio
公司规模
1,000+
地区
- Europe
国家
- Finland
产品
- Klipfolio Dashboard
技术栈
- Google Spreadsheets
- Adobe Insights
- MailChimp
- Google Analytics
- comScore
- Meltwater media monitoring
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 商业运营
用例
- 过程控制与优化
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Sanoma is a leading consumer media and learning company in Europe. The company has a dominant market share position in Finland and the Netherlands with multiple broadcast and online content delivery channels. Sanoma is listed on the NASDAQ OMX Helsinki Stock Exchange and its net sales in 2013 totaled 2.2 billion euros. Like many media companies, Sanoma understood that it needed to provide the sports, entertainment and information programming its viewers demanded, whenever and wherever they wanted it. This led to the launch of new online streaming and web-based content in addition to the organization’s already leading traditional broadcast services.
挑战
Sanoma, a leading consumer media and learning company in Europe, was facing the challenge of tracking and managing metrics for its new online streaming and web-based content. The new content distribution channels created complexities for tracking and metrics management. The online streaming generated a large amount of data about viewership behaviour and content consumption patterns that needed to be effectively tracked and analyzed. In addition, Sanoma had recently signed a lucrative content deal to live stream Finnish Elite League - Liiga hockey games. This deal created a significant need within the management team to track viewer behaviour and feedback up-to-the-minute, to ensure they were generating a solid return on investment. Previous viewership statistics were tracked using Excel spreadsheets, which were difficult to compile and provided a disjointed view of what was really happening online.
解决方案
Sanoma adopted Klipfolio Dashboard as a solution to their challenge. Klipfolio Dashboard allowed Sanoma to integrate disparate data sources into a single dashboard and create dashboards quickly for web and mobile delivery. Petri Mertanen, a member of Sanoma's team, started a Klipfolio trial and by the end of the first weekend, he had a sample dashboard to show to the VP of Online at Nelonen Media. The VP was impressed with the interactivity of the visuals and the ability to view the dashboard on a mobile device. Within a month, Petri was able to push out complete dashboard reports with Klipfolio, targeted at development, directors and executives, as well as the online analyst team. Starting with a few key data sources, like Adobe Insights and Google Spreadsheets, Mertanen was able to quickly create dynamic, user-friendly dashboards.
运营影响
数量效益
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