Iris > 实例探究 > 赛诺菲成功的膝盖疼痛治疗消费者直接营销计划

赛诺菲成功的膝盖疼痛治疗消费者直接营销计划

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适用功能
  • 销售与市场营销
用例
  • 库存管理
  • 交通监控
关于客户
赛诺菲是一家专注于医疗保健产品的制药公司。他们希望提高膝盖疼痛治疗的转化率。
挑战
赛诺菲希望建立一个消费者直接营销计划,以识别和管理其粘稠补充剂治疗膝骨关节炎的潜在客户。
解决方案
赛诺菲建立了当前用户和潜在客户的数据库,开发了膝盖疼痛分析和资格认证,并实施了数据驱动的通信流。他们还评估和优化了所有渠道的媒体,以最大限度地提高转化率。
运营影响
  • The implementation of the Consumer Direct marketing program and the use of analytics to inform media targeting resulted in significant operational improvements for Sanofi. The company saw a substantial increase in traffic, conversion rates, and email engagement. The data-driven approach allowed Sanofi to optimize their media channels effectively, ensuring maximum conversion. The high engagement rates were a result of the hyper-personalized communication stream developed as part of the solution. The customer journey management approach also played a crucial role in supporting media optimization and driving increased conversion.
数量效益
  • 36% increase in traffic year over year
  • Increased conversion by 30%
  • Email engagement rates reaching nearly 40%

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