Iris > 实例探究 > 重新发现熟悉的事物:三星 Galaxy S21 宣传活动

重新发现熟悉的事物:三星 Galaxy S21 宣传活动

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适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
关于客户
挑战
随着封锁限制的放松,提高了三星旗舰手机 Galaxy S21 的知名度
解决方案
制作符合受众当前情绪的营销活动,并突出 Galaxy S21 在重新发现熟悉事物方面的作用
运营影响
  • The 'Again, but this time' campaign was a resounding success for Samsung UK. It not only raised awareness for the Galaxy S21 but also increased consideration for all Samsung phones due to the halo effect. The campaign resonated with the audience's current mood and effectively captured the excitement of life getting back to normal. The success of the campaign led to the commissioning of a second phase with additional creative executions. The campaign also resulted in an uplift in brand equity measures, indicating a positive impact on Samsung's brand image.
数量效益
  • 67% consideration from those who were exposed to the campaign vs 39% of those who weren’t
  • 8% uplift in 2021 brand equity measures vs 2020

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