Iris > 实例探究 > 定位诺克斯：三星在企业移动领域的思想领导力

定位诺克斯：三星在企业移动领域的思想领导力

技术

平台即服务 (PaaS) - 应用开发平台
机器人 - 轮式机器人

适用行业

国家安全与国防
电信

适用功能

销售与市场营销

用例

篡改检测

关于客户

三星，一家全球科技公司。

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挑战

三星希望将 Knox 定位为欧洲领先的企业移动安全平台，应对来自苹果、微软和谷歌等全球品牌的竞争。

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解决方案

创建了一个名为“开放经济”的思想领导平台，以展示诺克斯作为新工作方式的推动者。这包括报告、专家小组活动、定性研究、社交媒体、电影内容、社论和合作伙伴工具包。

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运营影响

The operational results of Samsung's strategy were significant. The creation of 'The Open Economy' thought leadership platform sparked a debate about the role of security in enabling new ways of working, positioning Samsung as a thought leader in the enterprise mobility space. The platform's success in reaching C-level executives led to plans for a second iteration, 'The Open Economy 2'. The strategy also resulted in a significant increase in social media mentions and media coverage, further enhancing Samsung's visibility and relevance in the market.

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数量效益

Reached a total audience of 110 million, with a focus on C-level executives
Experienced a 400% increase in social media mentions
Generated over 400 pieces of coverage

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