三星为 Z 世代赋能：品牌一致性和财务健康的案例研究
适用行业
- 金融与保险
- 电信
适用功能
- 产品研发
用例
- 租赁金融自动化
- 视觉质量检测
关于客户
三星，一家面向城市 Z 世代受众的科技公司。
挑战
三星希望为其所有针对城市 Z 世代受众的品牌作品带来视觉和色调的一致性。他们还希望建立与观众建立联系的合作伙伴关系，并展示三星技术和产品如何促进更好的财务健康和规划。
解决方案
一种新颖、真实的视觉形象被开发出来，可以在所有渠道上发挥作用。创建了静态和动态资产的工具包和模板，供合作伙伴机构使用。与 Curve、eToro 和 Fiverr 建立了合作伙伴关系，帮助观众随时随地管理个人财务。
运营影响
数量效益
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