没有什么比
适用行业
- 设备与机械
适用功能
- 销售与市场营销
用例
- 虚拟原型与产品测试
关于客户
目标受众是 Z 世代和年轻的千禧一代早期采用者，关注生活方式趋势、时尚、风格和娱乐。观众希望先于同龄人体验最好和最新的内容。
挑战
可折叠智能手机仍然是 2023 年及以后增长最快的科技产品类别。一些竞争对手带着自己的可折叠智能手机进入市场。我们需要证明三星仍然是该类别的领导者，并且是可折叠创新的先驱，同时推动该类别的增长并将可折叠智能手机打造成主流设备。
解决方案
我们知道，当人们想到可折叠设备时，首先想到的品牌是三星，因此我们的回应旨在通过附加到大型户外网站的大规模 3D 构建来突出这两款新三星设备的折叠外形。我们在四个数字户外地点安装了大型 3D 可折叠手机（伦敦、利物浦和曼彻斯特共 48 张），其中 Raheem Sterling 在他的 Galaxy Z Fold 5 上玩游戏，Fearne Cotton 在他的 Galaxy Z Flip 5 上练习瑜伽。我们的活动亮点设备的折叠外形、三星的类别领先地位以及设备的适应性功能。
运营影响
数量效益
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