Iris > 实例探究 > 重新发现熟悉的事物:三星 Galaxy S21 宣传活动

重新发现熟悉的事物:三星 Galaxy S21 宣传活动

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技术
  • 网络与连接 - 5G
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
关于客户
该客户是领先科技公司三星。
挑战
我们面临的挑战是,在全国解除封锁之际,提高人们对三星旗舰手机 Galaxy S21 的认知度。
解决方案
解决方案是创建一个名为“再次,但这一次”的活动,庆祝重新发现的时刻并展示 Galaxy S21 的优点和功能。
运营影响
  • The 'Again, but this time' campaign was successful in aligning the Galaxy S21 with the current mood of the audience, effectively capturing the excitement of life returning to normal. The campaign not only increased the visibility of the Galaxy S21 but also showcased its benefits and features in a compelling manner. The high reach and impact of the campaign across various channels, including OOH, DOOH, social media, and Samsung UK owned channels, resulted in a significant increase in brand consideration and desirability for Samsung's 5G technology. Furthermore, the campaign created a 'Halo Effect' across all Samsung smartphones, enhancing the overall brand image.
数量效益
  • 8% increase in Brand Effects uplift compared to the previous year
  • 67% consideration for Samsung among those exposed to the campaign, compared to 39% for those who weren't
  • Increased desirability for 5G among those who were exposed to the campaign

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