Iris > 实例探究 > 三星的“Bring your A Game”活动：展示社交媒体在支持体育运动中的作用

三星的“Bring your A Game”活动：展示社交媒体在支持体育运动中的作用

关于客户

此次活动的客户是三星，专门宣传新款Galaxy A5。目标受众是澳大利亚的无板篮球超级明星和体育迷。

挑战

三星希望展示社交媒体在支持澳大利亚体育方面所发挥的作用，并宣传新款 Galaxy A5 的发布。

解决方案

三星发起了一项名为“Bring your A Game”的活动，其中无板篮球超级明星和体育迷使用新款 Galaxy A5 展示他们在无板篮球、足球和篮球方面的技能。该活动鼓励粉丝参与并使用主题标签#GalaxyAGame 在社交媒体上分享他们的技能。

运营影响

The operational results of Samsung's 'Bring your A Game' campaign are not quantitatively detailed in the case study. However, the campaign's innovative use of social media and IoT technology likely resulted in increased engagement with sports fans and athletes across Australia. By integrating the Galaxy A5 into the campaign, Samsung was able to showcase the device's capabilities to a broad audience, potentially driving sales of the new device. Additionally, the campaign's call for fans to get involved and show off their skills using the hashtag #GalaxyAGame likely resulted in increased social media engagement, further raising the profile of the Galaxy A5 and Samsung's support of the sporting community in Australia.