Iris > 实例探究 > 通过社交媒体策略扩大电动方程式的受众

通过社交媒体策略扩大电动方程式的受众

关于客户

电动方程式赛车

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挑战

Formula E 希望接触到全球更多市场的更多人并扩大他们的受众群体。

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解决方案

制定了针对不同受众群体的始终在线的社交媒体策略，并将电动方程式定位为一个进步且令人兴奋的赛车系列。

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运营影响

The always-on social media strategy resulted in a significant increase in engagement and fan base for Formula E. The content plan, which included a blend of repeatable formats and hero content, successfully targeted and retargeted different audience groups. The shift in focus from just race days to building excitement before and after the race also contributed to the increased engagement. The hero content was particularly effective, with new fans significantly more likely to like the Formula E page after viewing it. This strategy not only expanded Formula E's reach but also positioned it as a unique and exciting motorsport franchise.

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数量效益

94% more shares than the average piece of content produced by Formula E
900% cheaper to convert new fans with hero content
68% increase in fans and followers on last season

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