变革招聘方式：Robinhood 利用 Gem 提高效率
适用行业
- 建筑物
- 电信
用例
- 供应链可见性(SCV)
- 时间敏感网络
关于客户
Robinhood 是一家位于加利福尼亚州门洛帕克的金融科技公司。该公司于 2013 年率先推出免佣金交易，颠覆了经纪行业。从那时起，它就成为千禧一代的最爱，他们使用其平台投资股票、ETF、期权和交易加密货币。 2019 年 7 月，Robinhood 宣布进行 3.23 亿美元的 E 轮融资，估值为 7.6B 美元。该公司最近在丹佛开设了一个新办事处，这是其在全球的第四个办事处，并计划雇用约 800 名员工。 Robinhood 技术招聘主管 Joe Gillespie 在公司招聘流程中实施 Gem 方面发挥了重要作用。
挑战
Robinhood 是一家以金融体系民主化为使命的金融科技公司，在招聘过程中面临着重大挑战。该公司的工作流程是免费扩展和付费产品的拼凑而成，其中一些有效，而另一些则无效。这些工具用于各种任务，例如创建模板、排序、电子邮件查找和社交媒体抓取。该公司拥有与 Gmail 集成的产品、Chrome 中的扩展程序以及手动电子表格。这种方法不仅效率低下，而且缺乏对招聘团队活动的可见性。该公司也无法衡量是什么激发了潜在员工的参与度。随着 Robinhood 的扩张，在丹佛开设新办事处并计划招聘约 800 名员工，这些挑战变得更加明显。
解决方案
Robinhood 在综合招聘工具 Gem 中找到了应对招聘挑战的解决方案。 Gem 提供了一系列功能来简化 Robinhood 的招聘流程。它自动下载潜在客户信息，无需手动添加活动。这为公司为每个潜在客户节省了 2-3 分钟的时间，考虑到公司的招聘量，这节省了大量时间。 Gem 还提供了序列功能，使 Robinhood 能够以高效的方式代表高级领导发送电子邮件。此功能称为 SOBO，对于领导层招聘和关键个人贡献者特别有用。 Gem 的分析提供了这些外展绩效的可见性，使公司能够比较成功率并将此情报纳入其战略中。该工具还集中了所有信息，使招聘人员能够观察打开率和回复率，并相应地优化他们的策略。
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