Twilio > 实例探究 > 为购房者和经纪人提供支持:realtor.com 和 Twilio 解决方案

为购房者和经纪人提供支持:realtor.com 和 Twilio 解决方案

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 相机/视频系统
适用行业
  • 设备与机械
  • 电信
适用功能
  • 采购
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 语音识别
关于客户
Realtor.com 是房地产行业的一家中型公司。他们最初是一个潜在客户生成平台,后来发展到在购房过程中为代理商和消费者提供支持。
挑战
本案例研究中的挑战/情况是购房过程的复杂性以及买家和代理商之间有效沟通的需要。
解决方案
realtor.com 和 Twilio 提供的解决方案是一套工具和功能,使买家和代理商能够顺利完成购房流程。这包括电话、短信、应用内消息和电子邮件等通信渠道,以及安排游览和接收更新等功能。
运营影响
  • The collaboration between Realtor.com and Twilio has resulted in a more efficient and user-friendly home buying process. Agents now have a dashboard of insights that pulls data from their various interactions, providing a complete picture of their ongoing relationship with a prospective homebuyer. They can see a history of their conversation, initiate outreach, or connect prospects with other resources and tools as needed, all in one holistic system. This has enhanced the relationship-building process, enabling agents to provide better service to their clients. Furthermore, the company is exploring new channels and capabilities, including using Twilio Autopilot and Programmable Chat for answering routine inquiries, and connecting agents and consumers via video using Twilio Programmable Video. This continuous innovation is helping Realtor.com maintain its position as a trusted resource for all-things homebuying and selling.
数量效益
  • 315,000 messages sent by agents in one month
  • 15,000 agents using VoIP
  • 76,000 agent voice calls supported in one month

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