彻底改变房地产：Lennar LMC 的社区网站统一平台
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
适用功能
- 产品研发
用例
- 库存管理
- 时间敏感网络
关于客户
LMC 由 Lennar 于 2011 年创立，是一家多户型房地产开发和运营公司，已迅速成长为美国最活跃的开发商之一。该公司在美国各地建设创新、优质的高层、中层和花园公寓社区，LMC 团队正在寻求一种解决方案，将其所有社区网站统一在一个托管和管理平台下，为其内容营销人员提供现代化、用户化的服务。 - 友好的网络创作工具。他们还旨在在社区站点之间的结构、寻路和品牌方面建立更多的一致性，同时仍然允许灵活性。
挑战
LMC 是一家多户型房地产开发和运营公司，在管理其社区网站方面面临着重大挑战。该公司之前的网站是由不同的代理合作伙伴使用不同的托管解决方案设计和构建的，导致用户体验不一致。新网站的创建和管理需要代理合作伙伴的协助，并且上市时间很慢，因为每次推出新社区时都必须从头开始构建网站。 LMC 团队希望设计和实施一个平台，将其所有社区网站统一在一个托管和管理平台下。他们的目标是为内容营销人员提供现代的、用户友好的网络创作工具，在社区网站之间的结构、品牌和寻路方面创造更多的一致性，同时仍然允许灵活性。他们还想要一个平台，允许他们导入社区数据、房间和平面图，并允许额外的元数据来增强用户的搜索能力。
解决方案
合作伙伴 Velir 对现有 Web 属性进行了彻底分析，并创建了线框图来定义关键页面和推出社区网站所需的一组灵活组件。设计人员和开发人员开始协作进行原型设计，以确定开箱即用的 Site Studio 组件与为新 Drupal 站点体验添加功能所需的自定义组件的最佳使用方式。定义所有组件后，团队开发了三个独特的 Web 模板，允许随着新社区网站的启动而进行设计变化。 Velir 还与 LMC 合作，为品牌网站体验创建主题框架。根据全面的品牌审查，Velir 根据房产类型、市场和风格开发了三个不同的设计主题，使内容创建者能够轻松更换关键品牌元素，以即时交付新的、独特的社区网站。这种方法简化了流程，以便内容创建者可以从下拉菜单中选择指定的社区，而无需任何外部帮助或技术能力即可使其发挥作用。
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