彻底改变报纸发行：《爱尔兰时报》和 SmartRoutes 的案例研究
技术
- 功能应用 - 仓库控制系统 (WCS)
- 传感器 - 全球定位系统
适用行业
- 汽车
- 运输
适用功能
- 物流运输
用例
- 最后一英里交付
- 车载远程信息处理
服务
- 系统集成
关于客户
《爱尔兰时报》是爱尔兰阅读最广泛的报纸之一，每日总发行量接近 90,000 份。作为爱尔兰的记录报纸，它是第三产业值得信赖的成员，每年都赢得了无数国际新闻奖项。尽管媒体消费已转向在线媒体，但《爱尔兰时报》发现对印刷媒体（尤其是报纸）的需求出现复苏。这种受欢迎程度的增加归因于不可信新闻、在线新闻来源的增加以及在线验证信息的难度越来越大。 《爱尔兰时报》还发挥了作用，为那些茧居的人们提供了与外界的联系，并保证了日常生活的连续性，否则可能会被打乱。
挑战
《爱尔兰时报》是爱尔兰阅读最广泛的报纸之一，在管理其印刷报纸订阅服务方面面临着重大挑战。尽管对印刷媒体的需求回升，但该报在送货上门的物流方面仍举步维艰。 《爱尔兰时报》一直在结合纸质和数字系统为司机创建路线。然而，每增加一个新的订阅就意味着车辆的载客量减少，并且司机在路线上需要多停一站。由于客户去度假和更新订阅，路线不断变化。每条新路线都需要长达 2 周的时间来手动组织和创建。随着订阅每天更新，重新安排司机和货车路线以最大限度地提高车队效率成为一项全职工作。路线没有优化，而且服务变得越来越难以管理，需要更多的客户支持查询来匹配订阅的增加。这项任务的规模和复杂性需要一个报纸分发管理系统来解决送货上门服务的独特挑战。
解决方案
SmartRoutes 是一款交付管理软件，为《爱尔兰时报》创建了定制的报纸发行管理系统。该解决方案涉及用于动态路由订单的自定义 API、分区功能、集中式知识库以及实时跟踪和报告。定制 API 将订单管理系统直接映射到他们的 SmartRoutes 帐户，实时更新订单并根据订阅客户的最新数据创建路线。分区功能允许《爱尔兰时报》在地图上创建路线，并让系统在这些特定地理区域内为驾驶员创建路线。这些区域可以在接到通知后立即更改，以确保每个驾驶员都可以管理路线。集中式知识库允许司机记录送货照片证明以及有关送货地点和路线的注释。这有助于新司机入职并轻松轮班。实时跟踪和报告功能可即时更新所有车辆位置、剩余滴数以及准确的预计到达时间。它还允许支持人员立即访问路线数据，为因任何原因可能未收到送货的客户提供帮助。
运营影响
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