Iris > 实例探究 > 联合技术航空航天部门的情报驱动发射活动

联合技术航空航天部门的情报驱动发射活动

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技术
  • 分析与建模 - 大数据分析
  • 分析与建模 - 预测分析
适用行业
  • 航天
  • 零售
适用功能
  • 维护
用例
  • 室内定位系统
  • 预测性维护
关于客户
客户是联合技术公司,特别是他们的航空航天部门。
挑战
联合技术公司的航空航天部门正在推出新的售后服务和预测性维护平台,需要为发布活动提供独特的定位、名称和外观。
解决方案
该团队举办了定位研讨会,以得出服务产品的热情目标,该目标为消息传递、命名、创意和启动活动提供了信息。智能的概念得到了强调,因此服务产品被命名为 FlightSense,预测分析软件被命名为 Ascentia。
运营影响
  • The operational results of this project were significant. The team's strategic approach to positioning and naming the new service offerings ensured a seamless transition into the creative concepting for the launch campaign. This approach not only helped in creating a distinct identity for the new services but also ensured that they aligned with the company's overarching brand. The concept of 'intelligence' was successfully incorporated into the service offering, setting United Technologies apart from its competitors. The naming of the service offering as 'FlightSense' and the predictive analytics software as 'Ascentia' further emphasized this unique positioning. The successful launch of these services at the industry trade show in Spring 2018 marked a significant milestone for United Technologies' aerospace division.

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