重新定义航空航天：柯林斯航空航天品牌战略
适用行业
- 航天
- 水泥
关于客户
柯林斯航空航天公司由联合技术公司和罗克韦尔柯林斯公司合并而成，目前是最大的航空航天供应商。他们生产各种飞机零部件，并希望有一个品牌能够展示他们的专业知识以及航空航天对世界的情感影响。
挑战
2018 年秋季，联合技术公司完成了对罗克韦尔柯林斯公司 300 亿美元的收购，从而诞生了有史以来最大的航空航天供应商：柯林斯航空航天公司。两家合并方与 Iris 合作打造了他们的新品牌。 Iris 最近于 2017 年推出了另一个联合技术公司品牌（奥的斯电梯公司），准备为柯林斯赋予一个强大的形象，就像奥的斯的品牌一样，尊重悠久的传统，但拥抱光明的未来。
解决方案
Iris 帮助柯林斯航空航天公司建立了强大的品牌形象，尊重其悠久的传统，同时拥抱光明的未来。他们在一个以复杂设计为主的行业中选择了极简主义，使用高对比度的黑白摄影、有限的调色板和简单的线条来展示航空航天对世界的情感影响。该品牌的热情宗旨是“释放智慧”。提升关系。重新定义航空航天。”强调了合作伙伴关系和客户驱动的解决方案。
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