技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 医疗保健和医院
适用功能
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
关于客户
本案例研究中的客户是一家从事信息技术和服务行业的美国公司。该公司严重依赖冷电子邮件外展作为其主要销售渠道来寻找和培养潜在客户,这些潜在客户随后可以转化为客户。多年来,该公司发展迅速,邮箱数量从 2 个增加到 45 个。然而,他们的电子邮件域开始面临挑战,打开率和送达率显着下降。这促使他们向电子邮件营销解决方案提供商Folderly寻求帮助,以帮助他们解决这些问题并提高电子邮件营销绩效。
挑战
该公司是一家总部位于美国的 IT 服务公司,严重依赖冷电子邮件外展作为其主要销售渠道。多年来,该公司将邮箱从 2 个扩大到 45 个,并开展了大量的电子邮件活动。然而,他们的电子邮件域开始遇到重大问题。他们的打开率和送达率开始迅速下降,大部分电子邮件最终进入垃圾邮件文件夹。该公司不确定这些问题的原因,并向电子邮件营销解决方案提供商Folderly 寻求帮助。面临的挑战是确定问题的根本原因,恢复现有域的健康状况,并确保电子邮件活动的顺利进行。
解决方案
Foldly 首先对客户端的域健康状况进行深入分析,包括其发件人分数、与黑名单的关系以及 DNS 设置。分析显示,客户的域健康状况不佳,发件人得分较低,并且与垃圾邮件过滤器呈负相关。为了解决这个问题,Folderly 决定在两个方面开展工作:恢复现有域名和从头开始构建新域名。对于现有域,Folderly 发现客户端使用的是过时的模板,这些模板与电子邮件服务提供商的垃圾邮件内容相关联。 Foldly 重写了客户的模板以满足现代要求,并启动了预热活动以逐步恢复域的性能。同时,Folderly 为客户设置了一个新域,确保它与客户使用的所有电子邮件服务和营销应用程序兼容。他们还为新域名开展了预热活动,以在电子邮件服务提供商中树立积极的形象。 Foldly 继续监控两个域的运行状况,以确保性能平稳稳定。
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