Infobip > 实例探究 > Volpy:通过短信活动重新吸引休眠用户

Volpy:通过短信活动重新吸引休眠用户

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技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 回收与废物管理
适用功能
  • 采购
关于客户
Volpy 是法国的一款在线应用程序,允许用户购买、出售、交换和回收智能手机。他们拥有超过 100 万注册用户,但活跃用户只有 13 万。
挑战
Volpy 面临着重新吸引已注册该应用程序但停止使用的休眠用户的挑战。
解决方案
Volpy 实施了 Infobip 的 SMS 渠道来接触休眠用户并激励他们再次使用该平台。
运营影响
  • The implementation of the SMS campaign yielded immediate results for Volpy. There was a 30% increase in the number of active users within a month of the first campaign. The company is now exploring additional campaigns and ways to use SMS to further re-engage dormant users. They are also considering other channels through Infobip to develop an omnichannel approach for communicating with its users. Infobip’s worldwide presence in over 190 countries and coverage with more than 700 operators has reassured Volpy that their planned expansion into the broader European market is feasible.
数量效益
  • 30% increase in active users within one month of the first campaign
  • Over 10,000 messages delivered every second
  • 98% open rate for SMS messages

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