Iris > 实例探究 > 与众不同:铃木非常规的汽车广告方式

与众不同:铃木非常规的汽车广告方式

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技术
  • 传感器 - 自动驾驶传感器
适用行业
  • 汽车
  • 电子产品
适用功能
  • 销售与市场营销
用例
  • 智能停车
  • 车辆到基础设施 (V2I)
关于客户
客户铃木是一家汽车制造商,以其非传统和有趣的汽车设计方法而闻名。
挑战
铃木希望在英国开发一个新的品牌平台,以展示其非传统的传统和个性。
解决方案
该机构制作了 Good Different 活动,这是一部有趣而俏皮的 30 秒影片,突出了铃木的独特功能,旨在为驾驶员提供他们所需的一切标准。
运营影响
  • The 'Good Different' campaign was a resounding success for Suzuki. It not only helped the company to effectively communicate its core values and unique selling propositions, but also made the cars themselves the stars of the story. The campaign resonated with the audience and exemplified Suzuki's bold, playful, and unexpected personality. The humorous and creative approach of the campaign helped to create a warm, fun feeling associated with driving a Suzuki. This resulted in a significant increase in sales, leads, and back orders, demonstrating the effectiveness of the campaign in driving customer engagement and business growth.
数量效益
  • Achieved 153% of the previous year's new car quarterly sales targets
  • Generated over 9,000 leads in the first month of the 'Good Different' campaign being live
  • Received 2,000 back orders for the next quarter

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