使用 WhatsApp 聊天机器人让在线投资变得更轻松
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
适用功能
- 销售与市场营销
用例
- 对话机器人
关于客户
Upstox 拥有 1000 万客户的用户群，他们喜欢使用 Haptik 的智能虚拟助手来了解投资并获得即时支持。 Upstox 的 CSAT 提高了 50% 以上，证明了聊天机器人的成功。
挑战
Upstox 是亚洲最大的投资平台，希望与不断增长的不活跃客户群进行互动，并改善现有客户的交易体验。他们还希望探索新的营销渠道，例如 WhatsApp，以吸引和吸引新用户。
解决方案
Haptik 通过为 Upstox 用户创建 WhatsApp 聊天机器人提供了解决方案。该聊天机器人允许用户轻松申请 IPO、验证手机号码并完成投标和选择过程。 Haptik 的主动消息传递功能还帮助 Upstox 向用户发送通知，从而使交易数量增加了 20%。由人工智能驱动的聊天机器人还协助新用户入职并提供个性化的工作流程。
运营影响
数量效益
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