Iris > 实例探究 > 庆祝 MINI 的“不正常”关系:数字营销成功故事

庆祝 MINI 的“不正常”关系:数字营销成功故事

Iris Logo
技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 全球定位系统
适用行业
  • 消费品
适用功能
  • 销售与市场营销
关于客户
客户 MINI 是一个汽车品牌,希望与英国消费者互动并庆祝他们与该品牌的独特关系。
挑战
MINI 希望将其“NOT NORMAL”品牌定位带入英国,并与英国消费者产生共鸣。
解决方案
该活动通过跨渠道的参与活动,展示了 MINI 车主表达对品牌热爱的创意方式,以此向 MINI 车主致敬。
运营影响
  • The campaign was a resounding success, revitalizing MINI's brand image and strengthening its relationship with its customer base. The innovative use of digital marketing techniques, including a unique media takeover and a participation campaign, created a buzz around the brand and encouraged customer engagement. The campaign not only increased brand preference and purchase intent but also significantly boosted MINI's social media presence. The campaign also brought back the tradition of MINI owners 'saluting' each other, but re-invented it for the digital age, further strengthening the sense of community among MINI drivers.
数量效益
  • 44% rise in purchase intent
  • 33% rise in brand preference
  • 230K social engagements through Facebook, Twitter & Buzzfeed

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。