利用人工智能重振铅转换：徕卡地理系统案例研究
适用行业
- 电网
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 系统集成
关于客户
Leica Geosystems 是一家专门从事地理空间解决方案设计、开发和制造的全球性公司。他们为测量、建筑、基础设施、采矿、测绘和其他依赖地理空间内容的行业的专业人员提供创新的软件、系统和服务。他们的解决方案捕获、分析和呈现空间信息，帮助各行各业更好地了解其市场和运营环境。 2020 年，他们寻求提高潜在客户转化率，并重新与一群未接触过的、老化的和休眠的潜在客户建立联系。
挑战
Leica Geosystems 是地理空间解决方案的领先供应商，在其潜在客户转换过程中面临着重大挑战。 2020 年，他们注意到净新潜在客户并未以预期的速度转化为营销合格潜在客户 (MQL)。尽管没有具体证据表明他们的 Pardot 潜在客户评分方法存在缺陷，但数据表明需要一种新方法来培育和预热潜在客户。该公司还有一大批未接触过的、老化的和休眠的潜在客户需要重新吸引。面临的挑战是保持新的潜在客户在渠道中流动，并与未接触过的老化、休眠的潜在客户群体重新建立联系。
解决方案
Leica Geosystems 向 Conversica 寻求解决方案。他们引入了营销收入数字助理 Holly Hudson，以培养早期兴趣并重新激活潜在需求。最初，我们确定了一组未工作的潜在客户进行为期四个月的试点活动。此次试验的成功导致 Holly 得到全面采用并与 Salesforce CRM 集成。这种集成允许与人工智能建立对话和活动，有助于扩大运营规模。 Holly 现在与所有参与内容的潜在客户发起个性化对话，培养那些尚未准备好与销售人员交谈的人。她还自动回到老线索，使用根据线索最后行动量身定制的相关对话来重新激发他们的兴趣。立即跟进新的兴趣和重新接触旧的潜在客户的综合力量确保没有一个潜在客户被遗漏，并且每个机会都得到利用。
运营影响
数量效益
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