Iris > 实例探究 > 呼吸新鲜空气：重新定位避风港假期以获得成功

呼吸新鲜空气：重新定位避风港假期以获得成功

技术

适用功能

关于客户

Haven 是一家在英国经营 40 个家庭度假公园的公司。

挑战

Haven 是英国 40 个家庭度假公园的运营商，希望重新定位其品牌并吸引更广泛的消费者群体。

解决方案

开发了一个新的品牌平台“呼吸新鲜空气”，以庆祝避风港假期可以为家庭提供摆脱压力生活的清爽体验。实施了电视活动以及其他广告策略来推广该品牌。

运营影响

The new brand platform and advertising strategy significantly improved Haven's brand positioning and visibility. The light-hearted and humorous TV spot effectively communicated the unique experiences offered by Haven, resulting in a significant increase in bookings. The extensive media coverage further enhanced Haven's brand visibility and reputation. The collaboration with influencers helped Haven reach a wider audience and engage in key online parenting conversations. The new brand platform and advertising strategy not only increased bookings and revenue but also positioned Haven as a leading provider of unique and refreshing family holiday experiences.

数量效益

6% increase in bookings from the TV campaign
Extensive media coverage from The Telegraph, The Sun, Independent, The Metro, the BBC, The Daily Mail & Unilad
236 pieces of content generated by influencers