改进 SEO 策略：Houseplans.net 收入增长 77% 的历程
适用行业
- 建筑物
适用功能
- 质量保证
用例
- 交通监控
- 交通模拟
服务
- 测试与认证
关于客户
Houseplans.net 是一个电子商务平台，直接向消费者提供现成的房屋规划。该公司从事在线零售领域的业务，提供广泛的房屋计划，以满足客户的多样化需求。然而，当收入急剧下降时，该公司面临着重大挑战，怀疑与谷歌的熊猫和企鹅算法更新有关。为了应对这一挑战，Houseplans.net 寻求 Inflow 的专业知识来帮助确定问题的根本原因并实施必要的更改以扭转收入下降的趋势。
挑战
Houseplans.net 是一个向消费者销售现成的房屋规划的电子商务网站，其收入大幅下降。这一下降被怀疑与谷歌的熊猫和企鹅算法更新有关，该算法曾导致在线零售商的收入下降。面临的挑战是找出问题的根本原因并实施必要的改变以扭转收入下降的趋势。最初的 SEO 审核发现了可以通过彻底的链接审核和清理来解决的问题。然而，挑战不仅在于删除有害链接，还在于战略性地建立新的优质链接。此外，该网站的很大一部分内容表现不佳，这需要进行全面的内容审核和清理。
解决方案
Inflow 是一个专家团队，旨在解决 Houseplans.net 面临的挑战。他们首先进行搜索引擎优化审核以找出问题的根源。审计表明，有必要进行彻底的链接审计和清理。 Inflow不仅清理了有害链接，还开始战略性地建立新的优质链接。随后，Inflow 进行了内容审核，发现了提高网站整体质量并清理 Google 索引的机会。此过程涉及修剪网站上表现不佳的内容，结果这些内容接近所有产品页面的 80%。清理和修剪过程结束后，团队必须等待 Google 发布更新并重新索引该网站。
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