Iris > 实例探究 > 披萨传奇：重拾“创造您自己的”披萨功能

披萨传奇：重拾“创造您自己的”披萨功能

技术

平台即服务 (PaaS) - 应用开发平台

适用功能

销售与市场营销

关于客户

客户是达美乐（Domino's），一个披萨品牌。

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挑战

达美乐希望收回“制作您自己的”披萨功能，并使其再次成为其品牌的代名词。

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解决方案

创建了一个名为“Pizza Legends”的移动优先平台，客户不仅可以选择披萨配料，还可以为其命名、为其添加徽标，并创建独特的庆祝视频。深受顾客喜爱的产品甚至出现在户外广告中。

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运营影响

The introduction of the 'Pizza Legends' platform resulted in significant operational benefits for Domino's. The platform not only helped Domino's reclaim its unique 'Create Your Own' feature but also significantly enhanced customer engagement. By allowing customers to personalize their pizzas and share their creations, Domino's was able to create a fun and engaging experience that set it apart from its competitors. This innovative approach also resulted in increased customer loyalty and higher average spend per transaction, contributing to the overall success of the 'Pizza Legends' platform.

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数量效益

550,000 Pizza Legends were created
The platform generated £5 million in revenue
There was a 38% higher average spend with Pizza Legends

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