零售店文字营销活动 3 天内创造一个月的收入！
公司规模
11-200
地区
- America
国家
- United States
产品
- Trumpia mobile keywords
技术栈
- SMS Campaign
- Mobile Marketing
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
服务
- 软件设计与工程服务
关于客户
Attic 是一家时尚前卫的街头服饰零售店，通过超低价格来宣传文化和个性。Attic 由当地人拥有和经营，他们为男女提供令人垂涎的街头服饰，吸引了一批忠实的追随者。该公司目前在加利福尼亚州拥有两家门店。Attic 正在成长为美国街头服饰时尚界的一股革命性力量。他们过去曾通过 Trumpia 移动关键词成功进行营销，并计划获得第三个关键词，以吸引流量到他们的店铺，以进行一年一度的黑色星期五大促销。
挑战
Attic 是一家时尚前卫的街头服饰零售店，希望在时尚零售行业中培养竞争优势。他们想打破常规，制定出一套成功的黑色星期五营销策略。该策略是通过 Trumpia 整合社交媒体和移动营销来扩大营销范围。他们的目标是创建一个独家客户名单，发送促销文字，对于 Attic 来说，这些文字将作为黑色星期五活动的 VIP 门票。
解决方案
Trumpia 与 Attic 合作，使用共享短代码 69302 发起了一项移动营销短信活动。鼓励客户向 69302 发送短信“CAMPOUT”，以便在黑色星期五大减价当天在 Attic 商店收到特别促销优惠。通过发送关键词，客户将自愿选择加入 Attic 数据库的移动联系人。通过重点关注社交媒体和移动营销，Attic 通过削减所有付费印刷、广播和互联网广告，最大限度地降低了广告成本。在促销活动之前，Attic 已从其博客文章、社交媒体和口口相传中收集了超过 12,000 个选择加入的手机号码。
运营影响
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