快速原型设计和市场进入：Google Chromecast 与 Flex 的成功故事
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 设备管理平台
适用行业
- 电子产品
- 设备与机械
适用功能
- 产品研发
用例
- 时间敏感网络
- 虚拟原型与产品测试
关于客户
谷歌是一家专门从事互联网相关服务和产品的跨国科技公司。其中包括搜索引擎、在线广告技术、云计算、软件和硬件。谷歌的商业目标是进入流媒体市场，并将在线媒体流带入前所未有的大众市场。他们的目标是创造一种可用于全球客厅的颠覆性设备。为了实现这一目标，Google 与 Flex 合作，将 Chromecast 从创意到概念再到全球生产。
挑战
谷歌进入流媒体市场是一项战略举措，旨在将在线媒体流带入前所未有的大众市场。我们面临的挑战是创造一种可以在全球客厅中使用的颠覆性设备。 Google 与 Flex 合作，将 Chromecast 从构想到概念再到全球生产。设计和工程挑战包括创建一种尺寸小、价格有竞争力、具有无线功能并且能够有效管理温度的设备。我们的目标是在短短四个星期内设计出 Chromecast 原型，并加快上市时间，在市场准入和价格方面击败竞争对手。
解决方案
Google 与 Flex 合作，仅分享其产品的基本概念，并寻求合作伙伴来大规模设计、工程和制造该设备。该小工具将允许用户立即将内容从移动设备或笔记本电脑“投射”到电视屏幕上。 Flex 工程师设计了八角形印刷电路板——一种前所未有的外形——并解决了其他重大技术挑战。电路板的设计利用了电路之间的间隙来散发热量，因此不会烧毁电路。 Flex 开发了一种天线，其带状天线位于电路板各层之间，可以从平面屏幕后面嗅出信号。 Google 和 Flex 在短短四个星期内共同设计了一个工作原型。
运营影响
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