Racold Thermo 借助 SAP 和 IBM 在激烈的市场竞争中取得优势
公司规模
Large Corporate
地区
- Asia
国家
- India
产品
- SAP ERP
- SAP BusinessObjects Business Intelligence
技术栈
- SAP
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 电子产品
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 需求计划与预测
服务
- 系统集成
- 软件设计与工程服务
关于客户
Racold Thermo Ltd. 总部位于印度浦那，是一家领先的电热水器、燃气热水器和太阳能热水器制造商和销售商。该公司每年生产超过 500,000 台热水器。Racold Thermo 是 Ariston Thermo Group 的全资子公司，Ariston Thermo Group 是一家总部位于意大利的世界领先的水和空间加热产品制造商。该公司制定了雄心勃勃的计划，希望在未来三年内将营业额翻一番，并在同一时间内将其零售业务扩大 50%。为了实现这些目标，Racold Thermo 需要深入了解销售情况，并严格控制其制造、供应链和分销业务。
挑战
Racold Thermo 是印度一家领先的热水器制造商，在快速增长的热水行业面临着激烈的竞争。该公司希望优化其销售和分销活动，以占据更大的市场份额并提高盈利能力。然而，其众多分支机构之间缺乏整合，阻碍了其深入了解销售情况并控制制造、供应链和分销业务的能力。该公司需要一种解决方案，能够清晰地了解市场需求和客户购买习惯，以有效地制定销售策略。其现有业务规划应用程序的局限性需要新的工具和技术。
解决方案
Racold Thermo 与 IBM 全球商业服务部合作部署了一套集成的 SAP ERP 应用程序。实施工作按时完成，且在预算之内。新的 SAP ERP 解决方案包括财务和控制、物料管理、销售和分销、生产规划、质量管理和供应链管理等应用程序，涵盖了 Racold Thermo 业务的核心领域。该公司还引入了 SAP BusinessObjects Business Intelligence，以深入了解其广泛的运营。新的 SAP 解决方案到位后，IBM 顾问与 Racold Thermo 经理合作重新设计业务流程，以提高运营效率。
运营影响
数量效益
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