Iris > 实例探究 > 竞相繁荣：Alight Solutions 如何使用意念控制视频游戏来提高参与度并产生合格的潜在客户

竞相繁荣：Alight Solutions 如何使用意念控制视频游戏来提高参与度并产生合格的潜在客户

技术

适用功能

关于客户

Alight Solutions 是一家 B2B 公司，为组织提供人力资源和财务解决方案。

挑战

作为一个从前知名品牌衍生出来的新产品，随着品牌开始在全球首次亮相，特别是在芝加哥、拉斯维加斯和巴塞罗那举行的行业会议上，Alight 需要大力提高知名度。

解决方案

Alight 创造了一款意念控制视频游戏，符合其重新构想人们和组织蓬勃发展方式的品牌承诺。该游戏展示了 Alight 如何帮助任何人蓬勃发展，无论他们是否熟悉复杂的人力资源软件。

运营影响

The mind-controlled game was a resounding success, leading to engaged clients, meaningful sales discussions, and buzz on the show floor. The game was appreciated by the audience, with reactions being thankful, excited, and appreciative of the experience. The project also demonstrated the power of agency-wide collaboration, with teams from creative, strategy, digital, and IT coming together to bring the idea to life. The game was integrated into Alight's new brand, helping to reinforce their key messaging and giving them a strong debut in the marketplace.

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