实例探究 > Pyramid Accelerates Blokker’s Data-Driven Transformation

Pyramid Accelerates Blokker’s Data-Driven Transformation

公司规模
Large Corporate
地区
  • Europe
国家
  • Netherlands
产品
  • Pyramid
  • Microsoft Power BI
  • QlikView
技术栈
  • Microsoft Stack
  • Data Warehouse
  • Operational Databases
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
  • Revenue Growth
技术
  • 分析与建模 - 预测分析
  • 应用基础设施与中间件 - 数据可视化
  • 应用基础设施与中间件 - 数据交换与集成
适用行业
  • 零售
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 供应链可见性(SCV)
  • 欺诈识别
服务
  • 系统集成
  • 数据科学服务
  • 培训
关于客户
Blokker is a prominent Dutch retailer specializing in household items and toys, operating through 340 stores across the Netherlands. The company has a significant presence in the retail market and aims to stay competitive by leveraging data-driven strategies. Blokker's IT infrastructure includes a central data warehouse that consolidates transactional data from various applications. The company has a dedicated analytics department focused on providing business intelligence to multiple internal departments, including Category Management, Sales, Marketing, Supply Chain, and Business Operations. Blokker's commitment to data-driven decision-making is evident in its efforts to implement advanced analytics tools and redefine key performance indicators (KPIs) for better accuracy and consistency across the organization.
挑战
Blokker, a leading Dutch retailer with 340 stores, faced an increasingly competitive landscape and aimed to become a data-driven organization. The company needed to move beyond basic BI tools to gain better visibility across the business and drive profitability. They migrated all transactional data into a central data warehouse but required a robust data reporting and analytics tool to sit on top of it. The legacy QlikView solution was limited to sales data and other tools added complexity without providing a centralized view of margin and stock data. A new analytics department was set up to access a single source of data for BI across various internal departments. The goal was to centralize data, visualize it, and make it available to different business units for daily, weekly, and even hourly reports to analyze store traffic and determine staff levels.
解决方案
Blokker considered Microsoft’s Power BI platform but ultimately chose Pyramid for its faster and more cost-effective integration features. Pyramid was implemented and integrated with all structured data in the data warehouse and operational databases. This enabled the analytics team to surface data into multiple business units, including Category Management, Sales, Marketing, Supply Chain, and Business Operations. Pyramid facilitates self-service access to data sets for individual modeling while maintaining control to avoid BI sprawl. The implementation allowed the analytics team to redefine KPIs, ensuring consistency and accuracy across the business. Critical KPIs, such as reported revenue and product availability, are now much more accurate. The centralized data and sophisticated analytics provided by Pyramid have empowered Blokker to optimize its supply chain, pinpoint fraud, and track various metrics such as assortment optimization, supplier performance, planning of opening hours, product returns, and omnichannel reporting.
运营影响
  • Combining data from different systems and centralizing it in one place for querying, modeling, and visualizing has been the biggest benefit for Blokker.
  • Pyramid has provided an analytics layer to an evolving architecture that has advanced the retailer’s move towards data-driven decision-making.
  • Improved supply chain visibility directly addressed an issue around customers turning up at stores expecting to buy products that were unavailable.
  • The data enables products to be placed where they are more likely to sell, resulting in tangible financial benefits.
  • Pyramid also helped Blokker through the COVID-19 pandemic by informing shop hours and staff availability, enabling the business to better cope with restricted opening times and track a successful move to online sales.
数量效益
  • Increased stock availability in stores by 5 percent, generating millions of extra euros in turnover.
  • Online sales orders increased by 50 percent during the COVID-19 pandemic.

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