Infobip > 实例探究 > 利用 Viber Business Messaging 将销售额提高 225%

利用 Viber Business Messaging 将销售额提高 225%

Infobip Logo
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
关于客户
Primer Group 是一家生活方式、旅行、时尚和健康产品品牌公司,拥有多元化的产品组合。 Bratpack是Primer集团旗下的一家生活方式概念店,主要迎合年轻买家。
挑战
Primer Group 需要将线下购物者吸引到线上商店,并在上线后与客户互动。他们还缺乏分析工具来最大化其庞大数据库的价值。
解决方案
Primer Group 实施了 Infobip 的 Viber Business Messaging,以吸引其目标细分市场并推动他们走向电子商务。他们使用聊天应用程序来创建更加人性化的品牌形象,并利用报告功能来验证用户数据并监控活动效果。
运营影响
  • The use of Viber Business Messaging introduced a new level of customer engagement for Primer Group, improving customer journeys and increasing eCommerce traffic and revenue. The company was able to connect with customers using more humanized messaging and by creating more engaging campaigns, resulting in higher customer attraction and better customer engagement. The ability to track active users helped Primer to focus their messaging spend on active customers only. By moving campaigns from email to Viber, Primer’s campaigns became more effective. The automated reports provided insights on customer engagement, delivery rates, conversion rates, and sales targets, making data-driven decisions simpler than ever.
数量效益
  • 225% increase in monthly sales
  • 401% achievement of sales targets
  • 53% of users redeemed codes for high customer engagement

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