Dynatrace > 实例探究 > Photobox 通过 Dynatrace 增强电子商务体验

Photobox 通过 Dynatrace 增强电子商务体验

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技术
  • 分析与建模 - 实时分析
  • 网络安全和隐私 - 身份认证管理
适用行业
  • 电子商务
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 行为与情绪追踪
  • 牲畜监测
关于客户
Photobox 是欧洲最大的数字个性化印刷公司,业务遍及 13 个国家,每年覆盖约 1000 万客户。这是一个完全在线的业务,没有实体店。
挑战
Photobox 面临着使用多种监控和日志记录解决方案监控多样化技术堆栈的挑战,这使得理解端到端客户旅程和诊断问题变得困难。
解决方案
Photobox 将 Dynatrace 实施为一体化监控解决方案,将监控数据整合到单一管理平台中。 Dynatrace 的自动化和 AIOps 功能有助于将平均解决时间 (MTTR) 缩短高达 80%,并提供有关客户行为和应用程序性能的实时见解。
运营影响
  • With Dynatrace, Photobox has been able to enhance the customer experience by identifying and resolving issues faster. The company has also improved its performance during peak events such as Black Friday and Cyber Monday, which are crucial for its business. Dynatrace has enabled Photobox to support the increased demand during these periods by proactively optimizing the customer journey in a way that maximizes conversions and revenue. Furthermore, Dynatrace provides real-time, actionable insights on how customers are interacting with Photobox’s services and how the performance of its applications impacts the sales funnel. These business insights help teams to maximize revenue, by making data-driven decisions on where to prioritize engineering effort to drive the greatest impact on sales.
数量效益
  • Identify and resolve issues up to 80% faster
  • Reduce service impacting critical incidents by 60%
  • Real-time insights drive strategic decisions

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