技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 消费品
- 零售
适用功能
- 采购
- 销售与市场营销
服务
- 系统集成
关于客户
florence by mills 是一个护肤和美容品牌,由米莉·鲍比·布朗 (Millie Bobby Brown) 创立,米莉·鲍比·布朗是一位成功的女演员,因出演《怪奇物语》、《伊诺拉·福尔摩斯》和《哥斯拉》而闻名。该品牌专注于清洁替代品,并提供各种易于使用的护肤品、化妆品和护发产品。
挑战
2021 年 10 月,florence by mills 面临着吸引和转化 Z 世代消费者及其父母的挑战,他们的父母通常是为年轻亲戚购买产品的人。
解决方案
为了应对这一挑战,electrIQ marketing 在 florence by mills 网站上推出了一项测验,以指导最终消费者和礼品购买者的整个购物过程。该测验收集了顾客的偏好并评估了他们的意图,使品牌能够为每位顾客推荐合适的产品。此外,electrIQ 使用 Octane AI 和 Klaviyo 集成来根据测验回答个性化网站、电子邮件和短信渠道。
运营影响
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