Pella Windows and Doors: Using Digital Technology to Train a Multi-Generational Sales Team
公司规模
1,000+
地区
- America
国家
- United States
产品
- CD2 Learning
- Pella Mobile App
技术栈
- SaaS
- Mobile App
- Micro Learning
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Employee Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑与基础设施
- 消费品
适用功能
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
Pella Corporation designs and makes distinctive windows and doors for architects, builders, and homeowners. Known for its innovation in products and processes, Pella also emphasizes internal learning and development. The company constantly seeks innovations to support its sales team and managers, ensuring they stay competitive in the market. Pella's commitment to improving its people, products, and processes is evident in its approach to training and development, aiming to meet the diverse needs of its multi-generational workforce.
挑战
Existing “off the shelf solutions” didn’t meet Pella’s needs for sales training. Their goals were to offer cutting-edge, mobile training to differentiate their sales field from the rest of the industry. This includes training for solving customer problems and positioning the integrity of Pella products against the competition. In addition, Pella Sales Managers are trained to focus on the development of people, not to push papers. So, an additional goal was to empower Sales Managers as coaches. To do all this, Pella needed to meet their team where they were through learning that was engaging, social, and mobile.
解决方案
To create their new training program, Pella contacted CD2 Learning, a SaaS learning and development platform with a successful record of working with specialty industries and providers of professional continuing education. Pella worked with CD2 for instructional design and authoring tools to create their online learning solutions. Pella’s support of this endeavor is evident from all levels of the organization and is founded in their culture of striving to continually improve their people, products, and processes. Cross-functional teams had input on content and learning goals. Consistency of Pella Products is key to their organization, so is the consistency of branding and sales messages. Having their organization speaking the same language is a benefit internally as well as to suppliers and end users. Following the decision to make this technology update a priority, an internal team was established to oversee content and ensure Pella’s message was on track. A change in “voice” and message delivery was consciously made to appeal to the modern learner, as well as a heavily branded new look. Internal processes were automated and developed to assure consistency with the training received. Additional content was developed to be launched along with the new site. A rollout plan was calculated and implemented to aid in the transition.
运营影响
数量效益
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