克服 Google 处罚：1800Doorbell.com 的 SEO 收入和流量提升案例研究
适用行业
- 建筑物
- 水泥
适用功能
- 采购
- 质量保证
用例
- 交通监控
- 交通模拟
关于客户
1800Doorbell.com 是一个电子商务网站，销售独特且创新的门铃和其他家居配件。在与 Inflow 合作之前，该网站受到了 Google Panda 和 Penguin 算法更新的打击，导致自然流量大幅下降。此外，2013 年推出的新网站的构建方式使其容易受到 Google 熊猫算法的影响，导致索引页面数量急剧增加。该网站因 2013 年推出的多项算法更新而多次受到处罚。
挑战
2011年和2012年，谷歌分别发布了Panda和Penguin算法更新，旨在减少搜索结果中的低质量内容和垃圾内容。这些更新多年来一直在维护，导致一些电子商务网站面临问题。 1800Doorbell.com 就是这样一个网站，它是一家独特且创新的门铃和家居饰品销售商。该网站受到谷歌熊猫和企鹅算法更新的打击，导致自然流量下降了三分之二。此外，2013 年推出的一个新网站的构建方式使其容易受到 Google 熊猫算法的影响，因为索引页面的数量急剧增加。内容审核发现了多个问题，包括内容重复且薄弱、索引膨胀，以及由于以前的机构在构建网站的反向链接配置文件时采取的快捷方式而导致来自低质量网站的大量链接。
解决方案
Inflow 与 1800Doorbell.com 合作，并将他们的内容审核经验和技术知识带到了工作中。进行内容审核后，发现了一些问题。通过重定向或删除链接修复了内部爬网错误。该团队还发现了导致问题的所有内部重定向，并提出了建议或修复了每个问题。为了解决新网站启动时创建的页面急剧增加的问题，该团队帮助实施了内容审核中建议的策略。其中包括修剪低质量页面、整合相似页面和改进关键页面。规范使用不当的问题也得到了解决。为了解决与 Penguin 相关的问题，恢复过程中最重要的部分是链接清理，其中包括分析反向链接以识别低质量链接并要求使用拒绝文件将其删除。
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