使用 Martechbase 优化营销投资：无代码解决方案
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 设备与机械
适用功能
- 产品研发
- 销售与市场营销
用例
- 运动预测
- 视觉质量检测
关于客户
Martechbase 专为希望优化营销技术投资的营销团队而设计。该平台对于需要寻找正确的工具和方法来发展业务和克服挑战的数字营销人员特别有用。该平台的用户范围从个人到各行业的大型营销团队。自三个月前推出以来，Martechbase 已注册用户 960 名，平均每月访问量为 2,000 名。其他营销人员的反馈是积极的，表明该平台成功满足了用户的需求。
挑战
Martechbase 由专业营销技术专家 Agu Rejon 创立，旨在解决营销团队面临的重大挑战：优化营销技术投资。营销技术领域广阔而复杂，有超过 8,000 种可用的解决方案。这使得营销团队很难找到正确的工具和方法来发展业务和克服挑战。此外，由于缺乏集中的、可搜索的营销解决方案资源，营销人员很难发现和评估潜在的工具。我们面临的挑战是创建一个平台，可以索引和丰富这些营销解决方案的数据，使营销人员更容易找到满足其需求的正确工具。
解决方案
Martechbase 是一个免费平台，可帮助营销团队优化营销技术投资。该平台对 8,000 多个营销解决方案进行了索引，并为每个解决方案提供了宝贵的公司数据，包括位置、年收入、规模和其他有用信息。 Martechbase 上的供应商列表反映了官方 Martech 景观，该景观每年都会根据全球最新的 Martech 公司列表进行更新。该平台提供 50 个营销类别可供选择，允许用户执行复杂的搜索。用户可以创建免费的个人资料，以便他们保存工具、展示和组织他们的堆栈、评估他们的营销技术预算、找出任何差距，并在计划下一次投资时私下保存解决方案。所有个人资料都是公开且可搜索的，使用户能够找到使用某些工具和解决方案的其他人，这有助于了解不同技术如何协同工作。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Smart Water Filtration Systems
Before working with Ayla Networks, Ozner was already using cloud connectivity to identify and solve water-filtration system malfunctions as well as to monitor filter cartridges for replacements.But, in June 2015, Ozner executives talked with Ayla about how the company might further improve its water systems with IoT technology. They liked what they heard from Ayla, but the executives needed to be sure that Ayla’s Agile IoT Platform provided the security and reliability Ozner required.
Case Study
IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
