Fastly > 实例探究 > 优化客户旅程和安全性:用 Fastly CDN 换取我的成功

优化客户旅程和安全性:用 Fastly CDN 换取我的成功

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技术
  • 基础设施即服务 (IaaS) - 公共云
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 零售
  • 运输
适用功能
  • 物流运输
用例
  • 网络安全
  • 最后一英里交付
服务
  • 云规划/设计/实施服务
  • 系统集成
关于客户
Trade Me 是新西兰最大、最繁忙的拍卖和分类网站,每月有超过 200 万活跃用户,每天有 650,000 名访客。他们拥有 700 万个实时列表,自 1999 年以来一直从事电子商务。
挑战
Trade Me 是新西兰最大的拍卖和分类网站,需要在数字化转型过程中优化客户旅程并保持卓越的客户体验。他们面临服务器位置、安全性和可靠性方面的挑战。
解决方案
Trade Me Fastly 作为 CDN 解决方案实施,以使内容更贴近客户并利用其边缘平台优势。 Fastly 与 VCL 的集成改进了功能并增强了客户体验。它还提供了强大的网络安全性以及与 Google Cloud 的轻松集成,以实现资产的水平扩展。 Fastly 的下一代 WAF 可防御 DDoS 攻击,并为保护应用程序提供更高的可见性。
运营影响
  • Fastly's solution brought several operational benefits to Trade Me. It provided a balance between independent working and better centralised visibility, which was crucial for detecting cascading failure, pulling back control, and mitigating systemic risk. Fastly's personalised support also made Trade Me confident to develop creative solutions. The company appreciated Fastly's ability to keep up with their innovative ideas and meet them where they were, rather than where Fastly thought they should be. The integration with Fastly also improved the customer experience by speeding up the journey from landing on the site to reaching the desired destination. Additionally, Fastly's robust cybersecurity measures provided reassurance against potential threats.

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