大规模实施设计：Google 案例研究
技术
- 无人机 - 垂直起降/垂直起降混合无人机
- 基础设施即服务 (IaaS) - 混合云
适用行业
- 教育
- 生命科学
适用功能
- 维护
- 产品研发
用例
- 快速原型制作
- 虚拟原型与产品测试
服务
- 系统集成
- 培训
关于客户
谷歌是一家专门从事互联网相关服务和产品的跨国科技公司。其中包括搜索引擎、在线广告技术、云计算、软件和硬件。该公司总部位于加利福尼亚州山景城，拥有超过一百万员工。谷歌的客户多种多样，从使用其搜索引擎和其他在线服务的个人用户，到利用其广告技术和云计算服务的企业。该公司还致力于扩大其在新兴市场的业务，瞄准“下一个十亿用户”。
挑战
谷歌是一家拥有超过一百万员工的科技巨头，一直在寻找新的想法、更好的流程和优化方法。挑战在于大规模实施这些想法，确保跨不同产品和平台的统一客户体验，并减少设计和技术债务。该公司还旨在更好地了解其客户和新市场，特别是在世界新兴地区。这需要高管们沉浸在不同的文化中，这比简单地派出一个研究团队更具挑战性。此外，Google 的设计系统 Material 是世界上最全面、使用最广泛的设计系统之一，但需要有效利用它以确保一致的客户体验。
解决方案
谷歌实施了多种策略来应对这些挑战。该公司使用设计冲刺（Google Ventures 团队首创的流程）来联合工程、产品和设计团队，并快速得出完善的设计解决方案。他们还建立了谷歌冲刺大师学院来培训用户体验设计师与他们的团队一起进行冲刺。 Google 的设计系统 Material 用于跨产品和平台设计具有凝聚力的客户体验。该公司还采用混合组织模式，混合多种组织模式并并行运行不同的模式。这提供了定制组织结构的灵活性，以满足团队和组织的直接需求。谷歌还鼓励协作文化，允许各个领域的专家将他们的专业知识传授给他们指定的项目之外的项目。
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