Odele 借助 Domo 让业务大放异彩
公司规模
11-200
地区
- America
国家
- United States
产品
- Domo BI & Analytics
技术栈
- Data Analytics
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 消费品
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
Odele 是消费品行业的一家初创公司，创立之初是为了应对每个家庭成员使用的各种洗发水、护发素和沐浴露的烦恼。Odele 的创始人着手创建一个清洁美容品牌，以实惠的价格提供每个人都会喜欢的优质产品。创始人拥有企业 CPG 背景，他们深知数据对于将新品牌推向尽可能广泛的受众的重要性。尽管只有两年的历史，Odele 已从概念迅速发展成为 Target 等大型零售商的货架上产品，并登上了《今日秀》的专题节目。
挑战
Odele 是一家消费品行业的初创公司，在使用电子表格管理数据方面遇到了困难。这个过程既耗时又令人沮丧，需要花上一整天的时间来清理、编码和将数据插入电子表格。Odele 的创始人来自企业 CPG 背景，他们了解数据在扩大品牌方面的重要性。他们希望从一开始就建立一家数据驱动型企业，但最初使用电子表格的困难是一个巨大的挑战。他们需要一种解决方案，使他们能够更快地做出决策，并确保每一美元的支出都得到最佳利用。
解决方案
Odele 决定使用 BI & Analytics 产品 Domo，将数据作为其业务的基础。Domo 让 Odele 的创始人能够将他们的洞察力从一般的销售业绩扩展到 SKU、商店和促销层面。这使他们能够看到定价和促销变化对高销量和低销量商店的销售速度的影响，从而让他们能够更好地预测未来的销售业绩。Domo 还用于逐家商店跟踪库存，帮助 Odele 确定需要向何处发送更多产品或将产品从业绩不佳的商店重新部署到业绩较好的市场。这有助于 Odele 确保其产品始终在货架上，这对于培养客户习惯、增加收入和获得优于竞争对手的货架空间至关重要。
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