探索实时 CRM 的新领域

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Numberly是一家国际数据营销技术公司，为消费者及其客户创造真正的增量价值。

随着整个世界变得更加以数据为驱动力，像 Numberly 这样的营销技术公司越来越依赖他们从多样化、海量数据集中提供最佳洞察力的能力来获得竞争优势。产生最大的营销和广告支出回报取决于他们提供精确、相关和及时信息的能力。

为了保持其作为全球领导者的地位，Numberly 必须包含、处理和协调大型且多样化的数据集——例如来自 CRM 的静态数据和流式传感器数据——并使数据科学和分析能够接近真实地访问这些数据——时间。

Cloudera 上的数据收集、机器学习和激活生态系统正在大规模推动实时营销分析、广告竞价和推荐引擎，是 Numberly 的核心资产。

Numberly 特别感谢支持关键安全和治理需求的 Cloudera 工具。

Cloudera Enterprise 的众多价值：

1. 直观、直接地访问全球平台专家
2. 对生态系统工具的可见性
3. 数据治理、隐私和沿袭（通过 Cloudera Navigator）
4. 访问 Cloudera Data Science Workbench

• The implementation of Cloudera's machine learning platform has allowed Numberly to optimize their data collection and activation strategies, enhancing the efficiency, personalization, and relevance of programmatic multi-channel communication for their clients. The platform has also enabled Numberly to focus on innovation without worrying about the complexities of integrating and supporting a complex technology stack. Furthermore, the Cloudera tool supports critical security and governance needs, which is crucial for Numberly's clients who are very concerned about data security. Overall, the adoption of Cloudera has raised the maturity and quality bars of Numberly's platform.

• A large international entertainment company experienced a 35 percent increase in advertising click rates due to an algorithm built on top of Cloudera.
• Stade de France was able to better understand and optimize attendee traffic flow during events by analyzing traces of Wi-Fi connections, RFIDs, and sensor data, in addition to offline data.
• A global bank/insurance company reduced their new customers acquisition costs by 20 percent thanks to an innovative machine learning algorithm.