Nomad 的旅程：从 Kickstarter 到 Skubana 的全球品牌
技术
- 功能应用 - 库存管理系统
- 功能应用 - 仓库管理系统 (WMS)
适用行业
- 电子产品
- 运输
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 拣选/分拣/定位
关于客户
Nomad Goods 是一家于 2012 年作为 Kickstarter 项目启动的公司，其愿景是开发一种名为 ChargeCard 的离散便携式充电设备。该项目获得了各大媒体的关注，并将其目标融资目标增加了两倍，筹集了 161,897 美元。多年来，Nomad 扩大了产品线和业务战略，到 2018 年提供了 30 多种产品。他们通过 Best Buy、Urban Outfitters 和 Staples 等主要零售商分销产品。然而，随着业务的扩展，他们在库存管理方面面临着巨大的挑战。
挑战
Nomad Goods 是一家于 2012 年作为 Kickstarter 项目启动的公司，多年来发展迅速，扩大了产品线和业务战略。到 2018 年，他们提供了 30 多种产品，并通过百思买、Urban Outfitters 和 Staples 等零售商进行分销。然而，随着销售、产品线、仓库和销售渠道的扩大，库存管理成为一个重大挑战。库存缺乏单一真实来源导致日常沟通不畅和客户不满。运营调整会议通常优先于有关新产品发布和促销计划的讨论。 Nomad 的联合创始人兼首席运营官 Brian Hahn 每天的大部分时间都花在电子表格上，估算运输途中、3PL 和内部仓库的库存。此过程涉及登录多个平台、导出数据并在 Excel 中进行分析。
解决方案
2018 年 7 月，在朋友的推荐下，Nomad 转向库存管理服务 Skubana。 Skubana 能够适应像 Nomad 这样的品牌所面临的细微差别，通过多个渠道销售数百个 SKU。它允许 Nomad 在多个地点运输和仓储库存，这是许多其他平台所没有的功能。过渡到 Skubana 仅用了四个星期，大大少于实施之前的库存管理系统所需的九个月。 Skubana 为 Nomad 提供了“上帝模式”，使他们能够全面了解自己的运营情况。它还帮助 Nomad 执行市场策略，使他们能够在亚马逊上销售。
运营影响
数量效益
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