Nielsen On the Go App: Empowering Business Leaders with Mobile Analytics
公司规模
Large Corporate
国家
- United States
产品
- Nielsen On the Go App
- MicroStrategy Mobile
- MicroStrategy Command Manager
技术栈
- MicroStrategy Mobile SDK
- D3.js
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 功能应用 - 远程监控系统
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据可视化
适用行业
- 零售
- 消费品
适用功能
- 商业运营
- 销售与市场营销
用例
- 远程资产管理
服务
- 软件设计与工程服务
- 系统集成
关于客户
The Nielsen Company has been a leader in data and analytics for over 90 years, providing insights based on scientific rigor and innovation. They serve the media, advertising, retail, and fast-moving consumer goods industries. An S&P 500 company, Nielsen operates in over 100 countries, covering more than 90% of the world’s population. Nielsen’s Media segment offers total audience measurement services across all devices, while their Connect segment delivers global retail performance measurement to CPG manufacturers and retailers. By integrating information from both segments with other data sources, Nielsen provides clients with world-class measurement and analytics to improve performance.
挑战
Having instant access to information on-the-go is now a necessity for agile business leaders around the globe. Nielsen wanted to provide executives at their retail and manufacturing clients with mobile analytics to help them easily track their business and make informed decisions. The company’s requirements were complex. It was critical that the app handle a large volume of data from a variety of sources and deliver high performance to clients to promote user adoption. Nielsen wanted a single point of access for all of their clients instead of building an ETL process for hundreds of clients; this multi-tenant infrastructure needed to be secure, so clients could see only their data. Nielsen sought to automate the process as much as possible and to design a single data model to meet their clients’ needs. Finally, they wanted the app to provide users with a seamless and aesthetically appealing experience personalized to each client on iOS and Android devices, in both landscape and portrait views.
解决方案
Nielsen, already a MicroStrategy analytics customer, created the Nielsen On the Go smartphone app upon the platform’s architecture, leveraging the platform’s best-in-class mobile capabilities. The team finalized the reports and visuals to include in the app, and designed it with a customized splash screen, icon, and D3 visuals. Nielsen also employed MicroStrategy Command Manager to optimize app performance, ensuring that app caches were only updated for the specific data and users that warranted it. Nielsen On the Go now provides executives at their retail and manufacturing clients with instant access to their business performance information across various countries and time periods. Each of Nielsen’s clients uses its own data and logo in the app, and users can analyze data related to sales, market share, and country. Clients can select various competitors against which to compare performance and drill down to analyze KPI trends related to value (currency) share, volume (units) share, average price, distribution channels, and promotional performance. The MicroStrategy Mobile platform allows for rapid customization when needed and integrates seamlessly with the security features of iOS and Android devices, providing the built-in security needed to deploy the On the Go app at scale.
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
