New Relic Helps Paper Culture Redefine How Modern Stationery Is Delivered Performance
公司规模
11-200
地区
- America
国家
- United States
产品
- New Relic
技术栈
- Java
- Zeus Traffic Manager
- MySQL
- Cloud Storage
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 电子商务
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
Paper Culture is an eco-friendly company that enhances its customers’ life events by creating fun, personalized stationery and wall art for specific occasions such as a new baby, baby showers, holidays or any other event that may call for special stationery or a lasting visual memory piece. The company uses fast-growing bamboo for its wall art and every card the company prints is on 100% post-consumer recycled paper. Furthering their commitment to the environment, Paper Culture plants a tree in a U.S. national forest for every order the firm receives. In just three years, Paper Culture has planted over 200,000 trees. The company has created lots of buzz with its bold, eco-friendly, approach to creating highly personalized paper products and bamboo wall art with mentions in the Wall Street Journal, Fast Company, Real Simple, and People — just to name a few. The self-proclaimed “stationery fanatics” attract customers to their e-commerce site with modern designs, premium paper quality, and a free mail and message service. Committed to 24x7 availability and 100% customer satisfaction, Paper Culture’s customers can create limitless designs while having the ability to individualize each card ordered with a printed personal note.
挑战
Paper Culture, an eco-friendly stationery company, was facing challenges in maintaining 100% uptime and fast performance for its customers and search engines. The company often experienced seasonal spikes in traffic due to promotional email blasts, which could go viral and create a lot of additional traffic. This, coupled with customers uploading a wide range of complex image files, resulted in peak processing loads. As their business grew, Paper Culture was motivated to continually improve performance. The team had adopted an agile development strategy, often deploying daily enhancements, frequently on demand. It was critical for the technical team to understand the impact of every change on site performance. In the past, Paper Culture often learned about slow performance or other issues from their customers. When Paper Culture received one of these reports, they had to dive into logs for hours, going through thousands of lines of code and piecing a chain of events together to understand and resolve the issue. The technical team knew they needed better insight and control over the development and deployment environments if they wanted to achieve their goal of 100% customer satisfaction.
解决方案
The Paper Culture technical team discovered New Relic, a SaaS offering that would require no additional hardware, software, or technical staff. The first thing the team noticed was that implementation was simple and fast. New Relic monitors the entire end-to-end experience from the discovery on Facebook, to the personalization and checkout process on the Paper Culture site and finally to the tree dedication that can take them back through the social media channels. The team starts its work with the New Relic Dashboard which gives them a high level view of the app and aggregates details that show possible bottlenecks. This ability to see cause and effect is invaluable in isolating and resolving performance problems. The Paper Culture team particularly likes the transaction breakdown presented by New Relic’s Real User Monitoring (RUM). RUM provides a cohesive picture of the entire request from back-end to the front-end and helps them validate their assumptions and builds confidence for the team. The team has insight into every aspect including cloud storage, partner APIs, the customer’s browser, the application server and the database. Another critical success factor for the company is their selection of Joyent for their cloud-based hosting platform. The performance, scalability, reliability and security inherent in Joyent’s cloud computing solution enables Paper Culture to handle seasonal loads and deliver the close to 100% availability needed for those smooth transactions, every time in every season.
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