Iris > 实例探究 > Nemeziz：将影响者变成粉丝

Nemeziz：将影响者变成粉丝

适用功能

销售与市场营销

关于客户

客户阿迪达斯是一家以其高品质运动产品而闻名的全球运动品牌。

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挑战

我们面临的挑战是向该地区最优秀的球员和影响力人士推广新款阿迪达斯 Nemeziz 足球鞋。

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解决方案

解决方案是发起一项活动，挑战该地区最大的足球影响力，以证明他们的技能并赢得一双 Nemeziz 球鞋。

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运营影响

The unique advertising strategy adopted by Adidas for the Nemeziz football boot was highly successful. It not only engaged the targeted influencers but also created a wide reach through their followers. The influencers, who are usually seen as trendsetters, participating in the campaign added credibility to the product and increased its desirability among the audience. The campaign also created a significant buzz around the product, thereby increasing its visibility and awareness. The strategy of challenging the influencers proved to be effective in getting them involved and advocating for the product.

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数量效益

Engaged 32 of the region's biggest football influencers in the campaign
Reached a wide audience through the followers of the influencers
Created a significant buzz around the Nemeziz football boot

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