Navisite 凭借需求库成功实现数字化转型
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 水泥
- 设备与机械
适用功能
- 产品研发
- 销售与市场营销
用例
- 网络安全
- 库存管理
服务
- 云规划/设计/实施服务
关于客户
Navisite 是成长中和成熟的全球品牌数字化转型值得信赖的合作伙伴。他们提供高度专业化的团队、行业解决方案、业务流程专业知识和应用服务。它们为客户提供现代化、构建和支持更加敏捷、有弹性和不断扩展的业务所需的功能和实用指导。他们的战略咨询和转型服务通过全面的云、企业应用程序、数据管理、智能自动化和网络安全解决方案推动创新，使客户能够在旅程中的任何时刻驾驭变革并满足新需求。
挑战
Navisite 是一家 IT 基础设施服务提供商，在合并四家公司时面临着重大挑战。他们用来识别潜在客户并针对他们提供适当产品的 CRM 数据混乱不堪。他们的每个客户都有六个客户记录、大量重复的联系人和潜在客户，以及维护数据的混合流程。该公司利用公司规模和行业数据来识别符合其理想客户档案 (ICP) 的潜在客户，并确定最佳解决方案和上市策略。然而，不可靠的数据意味着他们的代表在研究上浪费了时间，而且常常达不到目标。主要挑战是清理数据。
解决方案
Navisite 选择 Demandbase 作为他们的数据提供商。他们首先为少数销售代表提供了一些销售智能许可证。一旦他们看到了数据的丰富性及其易用性，他们就扩大了许可证数量并添加了 Data Integrity（Demandbase 的自动化数据管理解决方案）。第一步是清理他们的 CRM 数据。他们使用数据完整性从臃肿的数据库中删除所有重复记录，然后清理、刷新和丰富剩余数据。凭借更小、更干净的数据库，加上来自销售智能的额外见解（例如意图信号和技术数据），他们的代表现在信任这些数据，并且大多数人每天都使用它们。 Navisite 的销售和营销团队现在正在使用由 Demandbase 清理和增强的 CRM 数据，为他们自上而下的漏斗提供动力。
运营影响
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