Navigating The Dubai Mall
公司规模
1,000+
地区
- Middle East
国家
- United Arab Emirates
产品
- Mappedin's Web SDK
- The Dubai Mall Mobile App
- Mappedin CMS
技术栈
- Indoor Positioning Systems (IPS)
- Beacons
- 3D mapping
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据可视化
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 室内定位系统
- 实时定位系统 (RTLS)
服务
- 软件设计与工程服务
- 系统集成
关于客户
Emaar Group is a pioneering developer of integrated master-planned communities that has transformed the real estate sector in Dubai, United Arab Emirates. Emaar’s world-class project development competencies are underlined by its iconic assets in Dubai and other international markets. The Dubai Mall, owned by Emaar, offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The mall spans 5.9 million square feet and houses 1,200 stores, making it a leader in retail innovation and a proponent of best-in-class technology.
挑战
Emaar Properties, a pioneering developer of integrated master-planned communities, sought to provide a seamless wayfinding experience enabling customers to easily navigate The Dubai Mall’s 1,200 stores and 5.9 million square feet. They also wanted to provide its facility managers with a flexible solution for property management. Having accurate maps in a space as large as the Dubai Mall is critical to a positive visitor experience. The challenge was to create a fully-integrated solution to power wayfinding on the Dubai Mall's website in addition to an in-app experience that caters to their active user base.
解决方案
Mappedin created a fully-integrated solution to power wayfinding on the Dubai Mall's website in addition to an in-app experience that caters to their active user base. The Dubai Mall uses Mappedin's Web SDK to power the wayfinding on their website. This enables users to easily locate the store, amenity, or destination they are looking for. In partnership with Senion, Mappedin extended its full suite of features and capabilities to The Dubai Mall Mobile App. This app integration was the first of its kind and offers a completely interactive 3D wayfinding experience with the help of indoor positioning technology. Beacons throughout The Dubai Mall provide positioning updates to shoppers' smartphones twice a second, enabling an incredibly accurate navigation experience. The Mappedin CMS includes a detailed analytics dashboard that provides information on user intent.
运营影响
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