NanaWall 通过 6sense 集成的竞争优势
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
适用行业
- 建筑物
- 玻璃
适用功能
- 产品研发
- 销售与市场营销
用例
- 运动预测
关于客户
NanaWall Systems 是开放式玻璃墙系统的主要制造商，拥有 30 多年的行业经验。该公司开创了开放式玻璃墙系统类别，作为重新构想建筑物、人和元素如何相互作用的定制解决方案，赢得了建筑师、建筑商、设计专业人士和房主的信任。 NanaWall 并不是基于帐户的营销 (ABM) 的新手，在“ABM”成为常用短语之前，她就已经使用基于帐户的方法进行销售和营销。该公司始终寻求通过采用先进技术来保持其行业领先地位。
挑战
NanaWall Systems 是一家领先的开放式玻璃墙系统制造商，多年来一直在使用基于客户的营销 (ABM) 策略，甚至在“ABM”一词流行之前就已开始使用。该公司使用预测分析工具来获得机会并保持其行业领先地位。然而，随着 ABM 和预测分析技术的不断发展，NanaWall 寻求增强其竞争优势。制造业并不是营销技术的重要用户，而营销技术却是 NanaWall 的竞争优势。面临的挑战是在技术不断进步的情况下保持这种优势。 NanaWall 对 6sense 将帐户适合度和参与度评分相结合的能力很感兴趣，这与其他仅关注帐户适合度的解决方案不同。
解决方案
NanaWall 采用综合 ABM 平台 6sense 来提高其收入团队的效率和影响力。该平台允许 NanaWall 捕获有关网站访问者的信息、跟踪非点击广告参与度、评估广告投放以及协调营销和销售工作。 6sense 在现有 CRM 中扩展了预测解决方案，创建了超级针对客户的活动和细分，从显示中排除了客户，构建了根据标准进行调整的动态细分，并建立了过滤器以突出显示准备关注的人员或客户。 6sense 的参与度分析为 NanaWall 带来了重大改变，让不可见的变得可见。其数字广告功能提供了有关广告活动绩效的可靠见解，包括帐户浏览率 (VTR)，提供比传统点击率信息更多的可操作信息。
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