Nachurs Alpine Gains Pipeline Visibility and Scalability with Velosio
公司规模
1,000+
地区
- America
国家
- United States
产品
- Microsoft Dynamics CRM
- Dynamics GP
- Microsoft Dynamics 365
技术栈
- CRM
- ERP
- Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据交换与集成
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 农业
- 化学品
- 石油和天然气
适用功能
- 商业运营
- 质量保证
- 销售与市场营销
用例
- 预测性维护
- 供应链可见性(SCV)
- 资产跟踪
服务
- 软件设计与工程服务
- 系统集成
- 培训
关于客户
Nachurs Alpine Solutions is a North American specialty liquid chemical manufacturer for the farming and oil and gas industries. With strategically located manufacturing plants and depot locations throughout North America, they provide exceptional products and service to meet the demands of customers through their family of brands; Nachurs, Alpine and NASi.
挑战
As Nachurs Alpine Solutions spread across the entire North American continent, they needed a centralized system to track client data and market share saturation. As an innovative company, they also needed a solution that could support growth, bringing scalability and flexibility to their business. This large, multi-brand company needed access to data across three separate businesses, minimizing confusion by bringing it all together into a single CRM system which would provide visibility into the overall pipeline. User adoption and overall data collection became a key factor when working with a traditional workforce, who generally don’t identify as technical.
解决方案
To create ease of use and drive user adoption, Nachurs Alpine Solutions implemented Microsoft Dynamics CRM with an integration to their ERP system, Dynamics GP. The key benefit of an integrated CRM and ERP system was gaining visibility into the distributor to consumer relationship, captured by the Parent and Child functionality. The Velosio implementation Methodology helped identify the business processes for each brand and find a way to uniquely preserve each process in one system that could share all data, whether it was for a business consumer or wholesaler. Nachurs uses three very different business processes for each brand that initially created obstacles in designing their system, but by utilizing the Velosio CRM Project Methodology, we were able to help define a system that could be utilized by the entire company.
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