启动变革性创新

亿滋国际

Mondelēz International是全球食品和饮料领导者，拥有稳定的知名品牌，如吉百利、奥利奥和许多其他家喻户晓的品牌。该公司通过将 Sopheon 软件部署为用于创新组合和流程管理的新的企业级平台，直面 COVID-19 的全球破坏。

在大流行开始时，亿滋 (Mondelēz) 将其长期战略加倍，以加速以消费者为中心的增长。该战略的一部分涉及更换过时的、不连贯的系统和工具以进行创新流程管理。该公司需要一个单一的解决方案来管理其创新组合、资源、需求规划和项目执行。

1. 断开连接的遗留系统阻碍了及时的洞察力、决策制定和资源分配
2. 创新组合缺乏透明度会减缓项目管理并使治理复杂化
3. 过时和分散的分析导致全球团队缺乏创新项目的可见性

在典型的一年中，亿滋开展超过 6,500 项与产品相关的项目活动。使用 Stage-Gate® 方法，公司识别、定义和规划分配给这些项目的资源。但是，如果没有清晰的产品战略和洞察力，就无法根据实时信息做出 NPD 决策。

Sopheon 与 Mondelēz International 合作快速部署 Accolade 软件，重点是推动全球企业的采用。 Mondelēz International 与 Sopheon 一起在短短 9 周内完成了 Accolade 的初始实施，随后进行了 4 周的测试和验证。

基于创建“单一事实来源”的理念，亿滋国际和 Sopheon 解决了一个紧迫的需求：淘汰过时的流程和不连贯的软件解决方案，然后将这些功能合并到 Accolade 中。

• The implementation of Sopheon's Accolade software has transformed Mondelēz International's innovation process management. The company now has a single, unified platform for managing its innovation portfolio, resources, demand planning, and project execution. This has significantly improved the company's response times to changing market conditions and sped up product commercialization. The solution has also enhanced risk and portfolio transparency, enabling better decision-making and resource allocation. The outdated and fragmented analytics have been replaced with a 'single source of truth', improving innovation project visibility across global teams. This has facilitated greater collaboration and efficiencies across product lines and business units.

• The initial Accolade implementation was built in just nine weeks, followed by four weeks of testing and validation.
• Achieved 100 percent global visibility to all new product initiatives in the portfolio.
• Enabled the company to allocate resources and prioritize the highest-value products.