ModCloth Success Story
公司规模
200-1,000
地区
- America
国家
- United States
产品
- SmartOS SmartMachines
- Ruby on Rails web application framework
- MySQL data store
- Solr indexing
- Traditional caching (memcached, redis)
技术栈
- SmartOS
- Ruby on Rails
- MySQL
- Solr
- Memcached, Redis
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 基础设施即服务 (IaaS) - 云计算
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 系统集成
关于客户
ModCloth is an online retailer that specializes in vintage-inspired women’s fashion and decor. The company was founded in 2002 by high school sweethearts Eric Koger and Susan Gregg Koger. ModCloth.com sells indie labels such as BB Dakota, Tulle, EC Star, and Stop Staring. The site features a lifestyle blog and encourages visitor participation with a Be the Buyer program, where users vote for new styles. The U.S.-based company has 300 team members among three locations: its San Francisco headquarters, Pittsburgh office and fulfillment center, and Los Angeles buying office. The company's mission is to empower their community of shoppers through a social commerce platform that brings product to market with customer feedback and validation.
挑战
ModCloth, an online retailer specializing in vintage-inspired women’s fashion and decor, was experiencing rapid growth and needed a highly scalable, agile, and consistent cloud infrastructure to support its ecommerce website. The company's site experience is built around a quick and agile inventory strategy that involves launching 25 to 50 items every day, resulting in 30% of customers visiting more than once per day. Therefore, the performance of the website was a business imperative. ModCloth needed visibility into its infrastructure to solve performance issues and ensure the applications were built correctly for future performance on the platform. The company also needed to deliver a consistently great experience to customers, regardless of how busy the site was or how congested the network might become. Furthermore, ModCloth needed the ability to make changes quickly to take advantage of new opportunities and respond to customers’ changing behaviors.
解决方案
ModCloth chose to move from a traditional Linux platform running Ruby on Rails to Joyent Cloud with Ruby on Rails running on SmartOS. The company was immediately pleased with the performance of Joyent Cloud and its support team. With the shift from bare metal infrastructure to Joyent Cloud, ModCloth saw no degradation of application performance. In fact, I/O performance has been excellent. ModCloth was able to save money on Joyent Cloud by running resources at high utilization rates – up to 80% – without resource contention or performance slowdowns. It’s fast and easy to change up infrastructure in Joyent Cloud, adding new SmartMachines and new disk or memory resources. Joyent Cloud also manages SSH keys in a straightforward way that makes it simple for administrators to securely sign in and make changes to their environment, including provisioning new hosts to meet rising workloads or dialing down unneeded resources to save money.
运营影响
数量效益
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